Sport Just Got a Whole New Look

Sport Just Got a Whole New Look

Hey guys!

Super excited to share with you my latest collaboration with New Look Sport in the launch of their new collection. Such an exciting range and project to be involved! In this post I take you through the range as well as what it was like to front the campaign…

Pinch Me Moment

So I get the call sheet for the New Look Sport video shoot day and I already know that it’s going to be one of my favourite shoots of all time. For one, I’m working with some of my absolute favourite fitty’s in the fitness scene – Adrienne Herbert and AJ Odudu. These chicks are notorious for their non stop energy and brilliantly fun personas so we’re in good hands in their company. I’ve also worked with the New Look team recently on their print campaign for the sport range (out now – how exciting!? EEK, definite pinch me moment!)  So I know these guys are also very awesome, win win.

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Secondly, I know and love the New Look brand having grown up shopping there. They have always been my go to retailer for on trend, fun, fresh, great value fashion. I’m bursting with excitement to be alongside the other girls in fronting the launch of their sports range. It’s such an honour to be chosen to be part of this amazing project. Fitness is my absolute passion (as you might’ve guessed!). Couple that with bang on trend wearable (not to mention ultra affordable) workout gear and I’m SOLD! I can’t wait for you guys to see their great activewear wardrobe staples.

The Shoot Itself

For the video Adrienne, AJ and I arrive to a “top secret” gym location in London. It’s an early call time. The gym itself is kept on the low, but lucky old us gets to use it as our playground for the day. The shoot day absolutely flew by. I was with my best fitness buddies, laughing, joking, doing what we do best – having fun, training hard and keeping things super strong! It was so wonderful to be part of a video which felt so natural and organic. The directors knew exactly what our “thaaaang” was – I love strength training and boxing. I also actually ride my bike around London everyday to get to work to! Adrienne is your go to dancer and all round fitness queen and AJ knows how to absolutely smash a great bodyweight workout (amongst her many other talents!). I felt proud that we could honour what we are as fitness professionals and influencers. We’re strong women who train hard. We naturally love to be around people and bounce energy off each other (and everyone else!). I literally had a blast. Great company. Great activewear. Great team! What more can a girl ask for hey?! You can watch us work out in the on-trend essentials in the video below.

 

 

Range Review

Now to the actual range itself. New Look have wholeheartedly succeeded in given us authentic, durable and just pretty darn awesome gym kit. It is the very essence of activewear with attitude. It is performance-driven as well as channelling the latest trends. It’s absolutely perfect for giving us that extra kick up the butt this new year. Exactly what we need for the beginning of the year where resolutions and goals are top of list. Get geared up and you’re already half way there. What’s more motivating than new gym gear? Not much I’d say!

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As you can see the range has some really fun vibrant patterns as well as cool slogan staples to rock in your training. I love the way you can team up the different pieces in the collection. My favourite is the black geo print woven sports jacket.

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It’s perfect for lasting you the winter through. Layer up underneath it for extra coseyness or use it out on a (very “London authentic”) rainy day run. I’m also super obsessed with the patterns on the black marble print leggings and tank.

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These pieces make for a strong all in one combo or perfect for piecing with more subdued colourways. Fierce patterns mean fierce mind in my eyes. When you’re in awesome workout gear in the gym, you feel powerful, unstoppable.

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My other loves from the collection include these corker red and black leggings you can see me training in the video (and in store!). What says fiesty better than red?

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Time to whip out the boxing gloves! Whatever your style, New Look Sport has the right fit for you! Sport has taken on a whole New Look!

January Blues 30 Minute Shakeout Workout

The other part of the deal? I’m here to help you FEEL amazing WHILST looking smokin’ hot in your workouts. Check out my blog post on the New Look blog for my “January Blues 30 Minute Shakeout Workout” to help you put the gear to the test. Look strong. Feel strong. Women of today want fierce workout gear to match their fierce workouts; New Look Sport, AJ, Adrienne and I have got your back! Let’s go 2017! You got this!

Sending health & happiness,

Kim x

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