So guys…a couple of weeks back you may have seen I went to the Mountain Festival with The North Face, in the Dolomites. & YES it was all kinds of awesome! What is Mountain Festival I hear you ask? Mountain Festival is the festival for adventurers and explorers put on by The North Face. This year it took us to Val Di Fassa, in the incredible Dolomite mountains for the launch of the super inspiring “The Pinnacle Project”.
The Pinnacle Project
Whilst in the Dolomites, we were treated to one incredible launch party! We were there to witness the global launch of the Pinnacle Project. This encompassed The North Face showing it’s most iconic mountain pop-up ever, set at 2100 m in the heart of the Dolomites. We hiked for 2 hours to be greeted by the most awesome surprise – I’ll let you watch the video to see just what we saw! Infused with their spirit of exploration, the pop-up boasts eight collector’s items donated by some of the most impressive explorers of our time. Eight key collector’s items, worn by The North Face athletes during their pinnacle moments, have been restored and labelled with a personal message from each athlete to inspire the new owner to never stop exploring. To get a hold of one, you will have to join the auction. All proceeds will be given back to the mountains.
Rock climbing, mountain biking, paragliding you name it, we did it! We even got a chance to meet the epic The North Face athletes, including legendary Conrad Anker and David Lama. You can also probably guess there was partying aplenty! Find out what we got up to, press play below! If you like this sort of thing make sure you like, comment and subscribe to my YouTube for lots more to come.
I hope you enjoy the video and that it helps inspire you to move mountains and never stop exploring! Remember the Mountain Festival happens every year and you too can grab your tickets to come when time comes next year too. Keep an eye out for those ticket releases! We’ll hopefully see you there!
Happy adventuring team!
Sending health & happiness,